Custom WordPress Themes,
Built from the Ground Up
Most of my work starts with a blank canvas. Rather than bending a business to fit a pre-made theme, I design and build custom WordPress themes that reflect how your business actually works. I get to know you, your audience, your requirements, your goals and purpose. This allows for cleaner code, better performance, and a website that feels purpose-built instead of assembled from parts.
The result is a website that’s easier to maintain, easier to extend, and far less likely to fight you as your needs change and grow.
Trends come and go. Clarity lasts.
Every design decision I make starts with a simple question: Does this help your website visitor understand what matters? If it doesn’t, it doesn’t belong — no matter how popular or visually impressive it might be. The goal isn’t to impress other designers; it’s to communicate clearly and effectively to real people.
This approach produces work that ages well and continues to feel relevant long after the latest trend has passed. I’ve been building websites and businesses since 1995. That’s over three decades of building for real businesses.
Good design is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
Dieter Rams
A website shouldn’t create more work — it should remove friction.
I spend time understanding how you and your customers actually interact with your business, then design around those real-world workflows. Whether it’s publishing content, managing products, handling inquiries, or telling your story, the site should support what you already do — not force you into awkward processes.
Good websites quietly get out of the way and let people do their jobs well.
Long-term Maintainability Over Quick Wins
It’s easy to make something that works today. It’s harder — and more valuable — to build something that works well over time.
I prioritize clean structure, thoughtful organization, and decisions that won’t come back to haunt you six months or six years down the road. That means fewer fragile dependencies, clearer systems, and a site you can confidently live with and grow into.
I take a measured, intentional approach—because the right solution is more important than the fastest one. If you’re looking for something solid, sustainable, and built with care, we’ll likely work well together.
This approach isn’t for everyone — and that’s intentional.
Let’s Get to Know Each Other…
No pressure. Just a clear, human conversation about what actually makes sense for you.
