Because you clicked to this page, chances are you’re probably not looking for a flashy website or a mountain of features. You want something that makes sense — something that reflects how your work actually gets done and continues to hold up over time.

A website should be a tool, not a distraction. It should make your message clearer, reduce friction for your customers, and support the way you already operate — not force you into awkward processes or constant rework.

That’s why my approach focuses on clarity over trends and structure over shortcuts. Rather than assembling sites from pre-made themes and plugins, I build custom WordPress themes designed around real-world use: performance, maintainability and flexibility as your needs evolve.

Every decision is made with longevity in mind. What works today should still make sense years from now, without needing constant redesigns or fragile workarounds.

Good websites age quietly.

Process matters because websites don’t exist in isolation. They sit inside your business — how you publish content, manage products, communicate with customers, and make decisions. The best technical solution is almost always tied to understanding that bigger picture first.

This is a collaborative, relationship-driven way of working. It’s a good fit if you value thoughtful decisions, clear communication, and results that last longer than the latest trend.

The goal is simple: Your website should work for you — not the other way around.

Why clients work with me long-term

You don’t want a website that needs to be rebuilt every few years.
You want something that makes sense, holds up over time, and supports how your business actually works.

Most of the clients I work with aren’t looking for the newest trend or the flashiest solution. They want clarity. They want stability. And they want to know that when something needs to change — or breaks, or grows — there’s someone who understands the bigger picture and can help without starting over.

That’s why many of my client relationships last for years.

How I Work

Most projects start the same way: by getting to know you, your audience, your requirements, your purpose and goals.

Before design decisions are made, we — you and I — clarify what your business actually needs to communicate, who it needs to serve, and what success should look like over time — not just at launch.

I don’t lead with templates, trends, or pre-packaged solutions. I prefer simple systems, clear structure, and decisions that reduce friction for both users and owners.

The result is work that’s easier to maintain, easier to extend, and far less likely to fight you as your business grows.

Built to support real work, not just launch day

A website shouldn’t create more friction after it goes live. It should quietly support your day-to-day work: publishing content, managing products, handling updates, and adapting as your business evolves.

Instead of forcing businesses into pre-made themes or brittle systems, I design and build custom WordPress sites around real workflows. The goal is always the same: fewer surprises, fewer workarounds, and fewer reasons to rebuild things later.

That approach leads to cleaner systems, easier maintenance, and decisions that still make sense months — or years — down the road.

Clear thinking beats clever shortcuts

Trends come and go. Shortcuts pile up. Technical debt accumulates.

I’m deliberate about avoiding that cycle.

Every decision is guided by a simple question: Does this make the website clearer, more stable, and easier to live with over time? If it doesn’t, it doesn’t belong — no matter how popular or impressive it looks on launch day.

This philosophy tends to attract clients who value thoughtful progress over constant churn — and who want a partner they don’t have to replace every time priorities shift.

What that means for you is clarity.

Clear structure. Clear intent. Clear ownership of your website instead of dependency on constant fixes or workarounds.

My goal isn’t to impress other designers — it’s to help you communicate clearly and run your business with fewer technical distractions.

The fundamentals are already covered

You shouldn’t have to ask whether your website is SEO-ready, performs well, or works cleanly with social media — those are baseline expectations, not add-ons.

Every website I build is structured to be understandable by search engines, fast enough to respect your visitors’ time, and designed to share cleanly across modern platforms. From semantic markup to performance considerations, the basics are handled intentionally and correctly.

The real work isn’t checking boxes — it’s making sure those fundamentals support the actual goals of your business.

A Brief Word About Me

I’ve been building websites and digital systems since 1995. Seriously. Over the years, I’ve worked with small businesses, large businesses, ministries, nonprofits, and professional organizations — often supporting the same websites long after launch.

Today, I run Erickson Marketing Studio, LLC and host the Better Bible Business podcast, where I explore faith, work, integrity, and building things that last.

If you’re looking for the fastest or cheapest option, I’m probably not be the right fit. But if you want something built with care — and someone who’s invested in the long term — we’ll likely work well together.

If you’re unsure what you need yet, that’s normal—we’ll figure it out together.