The Clean Hydrogen Future Coalition needed a website that could communicate a complex policy-focused topic clearly, quickly, and credibly — without overwhelming visitors or relying on dense explanations.
The goal was not to persuade, but to orient: introduce the coalition, establish legitimacy, and guide visitors smoothly through the information.
A Single-Page, Focused Approach
To accomplish this, I designed the site as a single-page WordPress experience with smooth scrolling and clear visual hierarchy. This approach allows visitors to understand the coalition’s purpose at a glance, then progressively explore deeper content without friction or confusion.
The structure emphasizes:
- Immediate clarity
- Logical flow
- Minimal cognitive load
A Distinctive Hero as an Attention Anchor
Rather than a traditional hero image, the site opens with an unusual, minimalist hero area built around a scrolling tagline and a carefully tuned gradient background. The motion draws attention without distraction, while the color palette echoes the coalition’s existing logo to create visual cohesion.
The result is a clean, modern first impression that signals professionalism and focus.
Mobile-First by Design
As with all my website projects, this project was designed using a mobile-first philosophy, ensuring that the experience works seamlessly across phones, tablets, and desktops. Layout, typography, spacing, and interaction were all considered first at small screen sizes, then enhanced for larger displays.
This approach ensures accessibility and usability for a broad audience, regardless of device.
Translating Brand into Interface
While I did not design the coalition’s logo, I carefully adapted its visual language — fonts, colors, and tone — into the website design. The goal was to make the site feel like a natural extension of the brand rather than a generic container for content.
Technical Overview
- Custom WordPress website
- Single-page layout with smooth scrolling
- Mobile-first responsive design
- Custom typography and color system derived from the existing logo
- Lightweight animations for emphasis and flow
Outcome
The finished site delivers a clear, modern presence that communicates credibility and intent while remaining approachable and easy to navigate — even for visitors unfamiliar with the subject matter.